I can help grow your Tech Business!

(My top 5 startups grew to a combined value of over $475MM).

Mike Hillerbrand has worked on growing >15 Ventures and has launched 46 products/services

All the hard work and capital you have invested in your Tech Business won’t matter a bit if at the end of the day, it can’t produce a decent return.

With over 30 years of entrepreneurial sales, marketing, and business development experience, I am uniquely qualified to help your business grow.

I build value in young or underperforming companies by quickly identifying the growth “levers”. . . and then pulling them hard!

Leverage points that can boost sales are in every business, but are often underdeveloped. Many times the leverage points with the most potential are missing. They need to be quickly created and then promptly exploited.

Once the growth levers are identified, they should be ranked by their upside potential. Then business resources need to be properly allocated among the highest-ranked opportunities.

To maximize sales impact, the levers should be actively monitored. As needed, they should be reprioritized. Business resources should be reallocated to align with the new business insights and market opportunities.

Done right, pulling the correct sales & marketing “levers” will grow your business and boost its value.

Does your Tech Business look like this?

Young Company that has traction, but is missing growth opportunities

There is traction, but opportunities are being missed, and it is only a matter of time before competitors rush in and the window of opportunity shuts. The causes can be lack of experience, holes in the management team, execution focus, or strategic vision. I can help.

Older Company that needs a boost to get to the next level

The company works, but needs help to build momentum. Valuation is is not growing. Existing sale processes and strategy need to be evaluated and new lines of business need to be explored. Additional hires or organizational changes might be needed. I can help.

My work focuses on business growth . . .

Marketing

Identifying Best Prospects & Increasing Leads

Market Research and Analysis
Marketing Strategy
Product Launches; /Company Launches
Sales letters, Landing Pages, Websites
e-Mail Marketing; Direct Mail Marketing
Advanced Digital Advertising, Traditional Advertising
Marketing Automation

Biz Dev

Building Strategic Growth Relationships

Developing New Sales Channels
Co-Marketing; Co-Branding Partnerships
Strategic Mergers & Acquisitions

Sales

Closing Deals

Personal Selling
Building effective Sales Funnels
Sales Quoting Automation
Advance Lead & List Management/CRM

My 3-Step Growth Formula . . .

Evaluate Markets and Identify New Sales Growth Opportunities

Evaluate sales/marketing efforts that are not “working” and make recommendations for alternate strategies.
Identify new sales opportunities based on market “holes” and “windows.”
Analyze market scope, timing, trends, and resources needed to leverage the sales opportunities.

Convert Opportunities into Step-by-Step Action Plans

Break down each opportunity into step-by-step actions
Incorporate all actions into measurable monthly targets
Identify and fill the missing pieces of people and product needed to get “from here to there.”

Develop New Lines of Business and Strategic Partnerships

Identify resources outside of the business that can strategically and economically extend the business’s reach.
Go beyond initial products & services to identify and build add-on products & services that maximize returns and shorten the exit timeline.
Continually assess priorities and shift/reallocate resources accordingly.
Identify Strategic Partnerships, Co-Marketing opportunities, and Transactions where there is a strategic fit and accretive value.

My Background includes . . .

Achievements

30 years experience: Strategy development, marketing, and closing deals.
Extensive involvement in dozens of Growth Ventures, including:
- SalesLogix (NASDAQ listed, then Acquired)
- etrials.com (NASDAQ listed, then Acquired)
- YellowBrick Solutions: Sold
- St. Anselm KXP: Sold
>$280 million in closed Deals
- Personal Selling
- Cold Calling
- Sales Strategy
- Contract Negotiation
Highly Skilled in:
- Landing Page optimization
- Build/Optimize Complex Sales Funnels
- Advanced Digital Advertising on all major platforms: Google, Bing, Facebook, Linked-In.
- Marketing Automation
- Analytics, Target Market Profiles
- Inbound/Outbound Selling Scripts
- Video Marketing, Webinars, Customer Journey

Industries

Software
Sales Force Automation / Configure Price Quote
Healthcare
Nutraceuticals / Pharmaceutical
Clean Energy / Oil & Gas

Other

Top-tier MBA (UNC-Chapel Hill)
International Experience (Dual USA & German (EU) Citizenship)

I work by monthly contract.

I can provide you with 33% to 100% of my Time.

What is a Contact CXO? It is an attractive alternative to the long, costly recruiting process for C-Level management. It is a quick way to place expert talent into the business while not weighing down its payroll.

I generally only work on one contract at a time, regardless of the monthly contract hours. This approach makes sure you are not competing with other businesses for my time and attention. My cash compensation is negotiated and equity can be a part of the arrangement. I am open to both short and long-term contracts.

Compensation: Every agreement is customized according to the specific situation. Typically, a monthly cash payment is coupled with equity or other performance-based compensation.

Let’s talk about Growing:

Mike Hillerbrand

Phone: 336.448.9948

email:

A few Examples of my Work . . .

SalesLogix

Pushing a Niche Product to become a Major Industry Player

Start

“Discovered” a young entrepreneur demoing highly-advanced software while conducting market research at a national trade show. Recognized the technology’s market potential and offered to help launch the business and start growing sales.

Work

Helped Founder unlock the technology’s market potential and help launch the business and develop a sales strategy to attack a broader market.

With a new sales strategy, the Company was introduced to the management team of ACT/Contact Software International (sold to Symantec in 1993) who needed a new technology idea to build a new company around.

Advised Founder on the merger to create a new company. The new company, SalesLogix, received the highest pre-money valuation for a startup in Silicon Valley history at that time.

I was retained to sell the original technology, marketed it nationally, successfully found a buyer, and managed the transaction to close.

End / Exit

SalesLogix went public in 1999 and was acquired by Sage Software in 2001.

etrials.com

Creating New Value from a Dying Company

Start

$2MM of bridge funding could not keep a well-known development-stage software company alive until an anticipated funding round closed and its many software products could be finished and marketed.

Work

When the company ran out of cash, I worked for investors to “salvage” the software assets, quickly identifying the most “commercial” software that could be transferred to a new company, completed, and then marketed. One of the software systems with the greatest promise was web-based clinical trial research software, which became etrials.com.

I developed the new company’s sales strategy and sold the concept to new investors, while managing day-to-day operations. We began to identify new sales prospects and attended industry trade shows. I identified several acquisition targets to help grow sales.

End / Exit

We took etrials.com public in 2006, it was acquired by Merge Healthcare in 2009, and IBM acquired Merge Healthcare in 2015 where the software it is still being sold.

RoleModel Software

Building a Solid Foundation for Future Success

Start

An Agile Software leader had started a custom software business 20 years ago, but the market had become intensely competitive. The founder needs sales and marketing help to take the business to the next level.

Work

I analyzed clients and markets and recommended refining the existing consulting business while vetting profitable recurring-revenue Software as a Service opportunities.

Narrowed down target markets, project sizes, and client profiles.
“Productized” services, identified selling points, and created sales collateral.
Built complex sales funnels with questionnaires and marketing automation.
Developed digital advertising and traditional direct mail channels.
Tested advanced Google Ads techniques to leverage tight budget.
Created numerous Landing Page optimization tests to improve conversions.

End / Exit

The founder decided to remain small, leveraging improvements to stabilize the business.

I can help grow your Tech Business!

(My top 5 startups grew to a combined value of over $475MM).

Mike Hillerbrand has worked on growing >15 Ventures and has launched 46 products/services

I build value in young or underperforming companies by quickly identifying the growth “levers”. . . and then pulling them hard!

Done right, pulling the correct sales & marketing “levers” will grow your business and boost its value.

Does your Tech Business look like this?

My work focuses on business growth . . .

My 3-Step Growth Formula . . .

My Background includes . . .

30 years experience: Strategy development, marketing, and closing deals.

Extensive involvement in dozens of Growth Ventures, including:

>$280 million in closed Deals

Highly Skilled in:

Software

Sales Force Automation / Configure Price Quote

Healthcare

Nutraceuticals / Pharmaceutical

Clean Energy / Oil & Gas

Top-tier MBA (UNC-Chapel Hill)

International Experience (Dual USA & German (EU) Citizenship)

I work by monthly contract.

I can provide you with 33% to 100% of my Time.

Let’s talk about Growing:

Mike Hillerbrand

Phone: 336.448.9948

email: document.getElementById("eeb-390117-115609").innerHTML = eval(decodeURIComponent("%27%6d%69%6b%65%40%6a%65%74%2d%63%78%6f%2e%63%6f%6d%27"))*protected email*

A few Examples of my Work . . .

SalesLogix

Start

Work

End / Exit

etrials.com

Start

Work

End / Exit

RoleModel Software

Start

Work

End / Exit

Let’s talk about Growing:

Mike Hillerbrand

Phone: 336.448.9948

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